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The Content-to-Clients™

Live Workshop

How to Create Client-Attracting Content in 90 Minutes
Without Sounding Fake, "Salesy", or Desperate

Inside this live 90-minute workshop, you’ll write content that converts,
without pretending to be someone you’re not or being a professional copywriter.

Why You’re Stuck (And Why It’s Not Your Fault)

Most fractionals, consultants and experts know they should be posting content
But when it comes time to write?

They freeze.
Or worse — post something AI-generated that sounds like everyone else.

It’s not that they don’t know their stuff.

It’s that they’re trying to sound “professional” or “persuasive”… and end up sounding fake, awkward, or just plain forgettable.

So they stay stuck. Quiet.
Invisible to the very people who need them most.

The truth? You don’t need to be a copywriter.
You don’t need to post every day.
You just need a simple system to turn your ideas into content that connects—and converts.

Workshop Details

DATE & TIME:
Monday, April 28th at 10am CST (4pm GMT London)

INVESTMENT:
$50 (limited spots - secure yours now)

CAN'T MAKE IT LIVE?
You'll get the full replay within 24 hours.

That’s exactly what we’ll do together inside the Content-to-Clients™ Workshop.

You’ll learn our proven 3-part framework for writing magnetic content, get the plug-and-play template, and—most importantly—build your actual posts live on the call.

By the time we wrap, you’ll have publish-ready content built to attract premium clients and opportunities—without ever sounding salesy, fake, or pushy.

This is a LIVE, hands-on workshop with members of the Tech Leaders Program—not a passive sales webinar. Be ready to apply what you learn and walk away with a content that converts to opportunities.

Here's What We'll Cover:

  • The Content-to-Clients™ Framework – Our 4-part system for writing magnetic content that attracts the right people (without sounding pushy)
  • How to Write Like You Talk (But Better) – The no-cringe way to write posts that feel real, build trust, and get replies
  • What to Say When You “Don’t Know What to Say” – Steal this fill-in-the-blank starter kit to turn blank pages into client-winning posts
  • Instant Authority Posts – How to position yourself as the go-to, even if you don’t have a big audience
  • How to Sell Without Selling – Turn your expertise into demand without ever saying “buy now”
  • Client Magnet Messaging – Words and phrases that attract your ideal clients (and repel the wrong ones)
  • Plug-and-Post Templates – Swipe-able formats for posts that lead to DMs, bookings, and sales

When You Register, You’ll Also Get…

📍Bonus #1: Content-to-Clients™ Template Pack
Plug-and-play templates to write posts in minutes that attract dream clients.

📍Bonus #2: High-Converting Hooks Cheat Sheet
50+ scroll-stopping openers that grab attention and spark engagement.

📍Bonus #3: Messaging Makeover Mini-Guide
Fix the silent killers in your messaging that are repelling your best-fit buyers.

📍Bonus #4: Lifetime Access to the Workshop Recording
Can’t make it live? Get the full replay within 24 hours—yours to keep.

📍Bonus #5: DM-to-Call Scripts
Know exactly what to say when someone replies—move from comments to calendar without being salesy.

📍Bonus #6: 15-Minute 1:1 Launch Call
Get personal feedback on your content so it’s client-ready, fast.

Ready to Attract Better Clients with Better Content?

Spots are limited.

Join us now and walk away with client-attracting content ready to publish.

As a startup advisor, Fractional CTO, former Global Platform Engineer at Groupon.com and Founding Engineer at Digit.co, Todd has 15 years of experience building and scaling consumer products in startup mode and at-scale.

From building high performance engineering teams to shipping scalable products that customers love, Todd focuses on moving fast and leading teams to create a positive impact on the world with technology.

Stephen has brought a practical and pragmatic approach to leadership coaching and corporate training for over 25 years.

He has extensive experience working with individuals and teams across the globe. Stephen focuses on providing practical mentoring and training that is instantly applicable to real-world situations.

The phrase he likes to hear most is "That makes sense".

Why did we start Tech Leaders?

Tech Leaders helps experts excel in leadership roles and independent consulting businesses by building their non-technical skills and business sense to make an even bigger impact with their technical expertise, without burning out or losing touch with the tech.

The Tech Leaders Mastermind was the program that Todd needed when he was making the leap from web developer to software engineer to engineering manager to CTO.

Todd and Stephen founded Tech Leaders after realizing they were solving the same problem from two different perspectives.

Todd was a senior software engineer who had to teach himself the leadership and business skills he needed to become an effective leader as his previous startup grew quickly.

He was frustrated that he had to learn things the hard way through trial and error by piecing together the information he needed from books, blogs and mentors.

Years later, after consulting as a Fractional CTO and working with talented engineers who built their careers with their strong technical skills, Todd realized the vast majority of developers lacked these non-technical skills required to make the leap into leadership.

When Stephen met Todd, Stephen had taught and mentored thought workers from many different industries on leadership, people and business skills for over twenty years.

Now more than ever, the world needs technical experts with strong leadership skills, and Tech Leaders was created to fill this need.

OUR MISSION AND ORIGIN STORY