Build Your Brand Character™ Workshop
Design the personal brand that makes you unforgettable
From Generic to Magnetic in One Practical Session
Workshop Details
Format
LIVE, hands-on workshop with interactive exercises
Date & Time
December 1st, 2025
10:00 AM CST
90 Minutes
Investment
FREE
Can't join live? No problem! All registrants receive the recording.
Why Personal Branding Matters for Technical Leaders
You have the expertise. You deliver results.
But does your brand reflect who you really are?
Too many technical leaders default to "professional and corporate" – blending in when they should stand out.
Here's the truth:
People don't buy services. They buy from people they trust and connect with.
The good news?
Defining your brand character isn't complicated.
You just need a proven framework to uncover your authentic personality and express it consistently.
In this workshop, I'll walk you through the exact process to define and express your unique brand character.
Character Framework
Discover the archetype and traits that make your brand memorable
Authentic Voice Development
Create a consistent voice that resonates with your ideal clients
Brand Story Clarity
Craft the narrative that connects emotionally with your audience
Differentiation Strategy
Stand out in a crowded market with a distinct brand character
Here's What We'll Cover
Everything you need to define and express your unique brand character
Character Foundation
Build the core identity that makes you stand out
- Introduction to Character — Why all personal brands are crafted personas
- Character Examples — Learn from Elon, Gary Vee, Marie Forleo, Steve Jobs
- Finding Your Traits — Identify 3-5 traits that define your professional persona
Signature Elements
Define the unique markers that make you memorable
- Symbol or Quirk — Choose your unique visual or behavioral signature
- Obsession or Passion — Showcase the genuine interests that fuel you
- Your Superpower — Position your key skill in an engaging way
Voice & Expression
Craft how you communicate and show up consistently
- Crafting Your Attitude — The consistent energy you project
- Creating Your Catchphrase — A memorable tagline that encapsulates you
- Blending It Together — Merge inspirations with your authentic self
Plus These Critical Insights:
Meet Your Instructor
Amelia Leigner
Amelia is a product and marketing executive with nearly a decade of experience helping early-stage startups and AI-driven companies launch and scale. She currently serves as Head of Product, Growth at Bottega8 and as Fractional CMO for Tech Leaders, where she drives AI product adoption and builds scalable growth strategies.
She now partners with founders and executives to build distinctive personal brands that fuel founder-led sales and turn expertise into market authority.
FREE Bonuses Included
Everything you need to implement immediately - at no cost
Bonus #1: Brand Character Questionnaire
A comprehensive self-assessment covering your objectives, target audiences, professional journey, expertise, and personal interests. Complete it to uncover the raw material for your character.
Bonus #2: AI Character Builder Prompt
Paste this prompt into ChatGPT or Claude with your completed questionnaire. It outputs your full Character Worksheet: traits, symbol, superpower, attitude, character inspiration, voice guidelines, bio, tagline, and activation plan.
Ready for the Next Step?
Brand character is just the beginning. See how we help technical leaders build full consulting businesses.
Join 300+ technical leaders who've launched successful consulting practices
Don't Start 2026 Without This
Stop blending in. Get the brand clarity that attracts your ideal clients.